Product Marketing Manager

Key Responsibilities:

Market Research and Analysis:

Conduct market research to identify trends, customer needs, and competitors' activities. Analyze market data to develop insights that inform product positioning and marketing strategies.

Product Positioning and Messaging:

Develop clear and compelling product positioning and messaging tailored to government agencies. Collaborate product partner teams to understand technical features and translate them into benefits for customers.

Content Creation:

Create engaging and informative marketing content, including product descriptions, case studies, and presentations. Collaborate to develop visually appealing and impactful marketing materials.

Go-to-Market Strategy:

Assist in developing and executing go-to-market strategies for new product launches and existing products.

Digital Marketing:

Support digital marketing efforts, including social media campaigns, email marketing, and online advertising. Monitor and analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven recommendations.

Requirements:

Currently enrolled in a Bachelor’s degree program in Marketing, Business, or a related field. Strong passion for technology and digital marketing with a focus on product marketing. Excellent written and verbal communication skills. Ability to analyze data and draw actionable insights. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with digital marketing tools and platforms is a plus. Self-motivated, detail-oriented, and able to work independently with minimal supervision. Strong organizational skills and ability to manage multiple tasks simultaneously.