Market Research and Analysis:
Conduct market research to identify trends, customer needs, and competitors' activities. Analyze market data to develop insights that inform product positioning and marketing strategies.
Product Positioning and Messaging:
Develop clear and compelling product positioning and messaging tailored to government agencies. Collaborate product partner teams to understand technical features and translate them into benefits for customers.
Create engaging and informative marketing content, including product descriptions, case studies, and presentations. Collaborate to develop visually appealing and impactful marketing materials.
Assist in developing and executing go-to-market strategies for new product launches and existing products.
Support digital marketing efforts, including social media campaigns, email marketing, and online advertising. Monitor and analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven recommendations.
Currently enrolled in a Bachelor’s degree program in Marketing, Business, or a related field. Strong passion for technology and digital marketing with a focus on product marketing. Excellent written and verbal communication skills. Ability to analyze data and draw actionable insights. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with digital marketing tools and platforms is a plus. Self-motivated, detail-oriented, and able to work independently with minimal supervision. Strong organizational skills and ability to manage multiple tasks simultaneously.
About the Company
Tekgration LLC is seeking a motivated and enthusiastic Remote Product Marketing Manager Intern to join our dynamic team. As a Product Marketing Manager Intern, you will play a crucial role in driving the marketing strategy for our innovative IT and cybersecurity solutions, aimed at government agencies. This internship offers a unique opportunity to gain hands-on experience in product marketing, working closely with cross-functional teams and contributing to the success of our organization.